Self Criticism – Anxiety Baggage

Would you talk to your best friend the way you talk to yourself? A therapist once asked me. Of course I f**king wouldn’t. I actually like her! The point is that I don’t like myself.
We parted ways soon after that. She didn’t care for my language and I didn’t appreciate her greetings card style advice! (Also, she got my name wrong TWICE, and at £100 a pop love that’s not cool).

She wasn’t the first person to use the ‘best friend’ analogy and she won’t be the last. The message comes from a good place, but to be frank… it’s f**king infuriating, because that’s NOT how anxiety works. It isn’t a simple disorder that can be soothed with positive affirmations.

If you have anxiety then you also have a difficult relationship with yourself. FACT. Self-criticism is part of the package, (along with intrusive thoughts, physical symptoms and the constant feeling that something awful is about to happen. It’s magical)!

Everybody has cringe-worthy moments. When we do something embarrassing and our brains rebuke us. I cannot believe you said that!
Yet, anxiety takes this to an unhealthy level.

I’m your hate

Hate is a strong word and not one that I use lightly, if ever, (much like the C word). However, six years ago I truly did hate myself. The internal abuse had been the norm for over a decade. It didn’t matter what I achieved or how many friends I had, nothing would sate the bully in my subconscious. If you’ve read my book, then you’ll be aware of the ‘bully’ from chapter six. Belittling and cruel. It feeds on your insecurities; you’re thick, you’re boring, everybody thinks you’re pathetic. They’re only friends with you out of pity. Any of this sound familiar? Not the most inspiring pep talk, but this is what I heard daily and I hated myself for not being stronger.

By the time I had my nervous breakdown, my inner bully was insationable. One night, I even caught myself covering my ears and screaming; “ENOUGH, PLEASE!”

Facing the bully

There wasn’t a dramatic breakthrough, or superhero worthy battle that led me to confront my inner bully. I believe I was watching Finding Nemo one Sunday afternoon, a few months into my recovery. It hissed at me; you’re a lazy bitch. You should be doing something productive like cleaning the flat. Normally, I would’ve turned the TV off in shame, or poured myself a glass of wine to try and silence it, (not a good habit to get into). However, on this occasion, with Dory shouting “ESCAPAAAY” from the screen, I tried something else: thank you for your input, but you’re not helping. You’re hurting me. I spoke it out loud, (Dan was in the shower). I didn’t get angry or try and block it out, I acknowledged the thoughts, but didn’t act on them. I’d accepted this abuse as gospel for so long and I was tired. It wasn’t working. Hatred wasn’t working.

So in the spirit of opposites, I decided to try kindness and patience instead. I allowed myself to finish the film and I didn’t do any cleaning, because honestly I couldn’t be arsed! The next day I felt refreshed and happy. It marked a turning point in my journey.

If you’ve mastered the art of self-criticism and abuse, then switching to kindness isn’t easy. It was a bumpy road for me and is still something that I work on.

But I do have a few tips

How to deal with your inner bully

  • Accept it, because unless you plan on being blind drunk or high for the rest of your life, it ain’t going anywhere. It will not be silenced. In some twisted way, it’s trying to keep you safe.
  • Don’t argue, because you will not only lose but exhaust yourself in the process. In the words of my saviour Dr. David Carbonell, it’s better to treat the bully like an annoying dinner guest who likes to debate politics or sport. They have a strong opinion on EVERYTHING. You can’t exactly kick them out, so it’s better to let them say their piece, knowing they’ll eventually tire like a small child. Arguing with the bully is like pouring fuel on an open fire, it’s better to be passive and let it burn out.
  • Talkback calmly. You can either do this out loud or internally. Once the bully has spoken and you’ve embraced it, take a moment to stretch as though you’ve just woken up. (feels good and releases tension). Then reply; thank you for your input, but it isn’t helpful, it’s actually hurting me.
  • Distraction. Next, occupy yourself with a task or interaction. This will help the subconscious to get off that negative track.
  • Repetition. If after you’ve responded calmly the bully starts up again; Good, you deserve to hurt, you’re pathetic – that’s ok! Remember, you’re forming a new habit, which takes time. The brain rarely accepts change without a tantrum. Just repeat the previous steps. Accept it, don’t argue, talk back calmly and distract!

TRUST ME, you’ll get there. Just be patient with yourself.

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My bestselling book ‘We’re All Mad Here,’ is available to buy HERE.



  1. Laura
    7 March 2019 / 10:01 am

    Hi. Great Post. Thanks for writing it and continuing to share your knowledge. I have your book, its great. Which book of Dr David Carbonell would you recommend?

    • allmadhere
      7 March 2019 / 10:02 am

      Thanks Laura! 😊 His book ‘The Panic Attacks Workbook’ is excellent & applicable to various anxiety disorders.

  2. Alex
    8 March 2019 / 8:01 am

    Dear Claire,

    I had the privilege of listening to you speak earlier last year at the Mental Health Conference in London. I always enjoy reading your blog posts, they are so down-to-earth and this one is no exception. Thank you for writing this. 🙂

    The bully inside us is our own worst enemy , even though we spend our whole lives telling others to ‘love themselves’ we don’t practise what we preach ourselves! I have OCD and I am fed up with all of the intrusive thoughts that I have. They can be so tiring – and really sap energy from your day! It’s so refreshing to read your advice.

    Thank you for writing such an honest and helpful post.

  3. 11 May 2020 / 8:00 am

    Dear Alex,
    I am so grateful to you for framing the feelings of anxiety into words. It’s not only calming but also makes me feel that I am no different. It’s been over a decade now since I have been in the clutch of anxiety and had slaughtered myself with self-criticism.
    Each word you write makes me feel that someone is putting my feelings out there. Ironically I didn’t get a good therapist and to be honest my pocket neither does allow it now.
    Your blogs have inspired me to write down and to help others who might be looking for some help like I did.
    I am again thankful to you.
    A virtual Hug.
    Stay safe. Stay Healthy

    • allmadhere
      11 May 2020 / 8:33 am

      Thank you so much for your lovely comment. I’m chuffed to bits that you find my blog so helpful. 🙂 Wishing you all the best. Xx

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